Peugeot Malaysia Nationwide Roadshow
A Fashionable Experience Like No Other with The  All-New PEUGEOT 408



Kuala Lumpur, 9 July 2024 – PEUGEOT Malaysia, in collaboration with KL Fashion Week 2024 (KLFW 2024) is running two on-ground campaigns for fans and customers to experience both the exhilarating driving experience behind the all-new 408 as well as runway seats to the most stylish and exclusive fashion show in town.  


Test Drive & Win KLFW 2024 Tickets

From 9 - 27 July, visitors who get behind the wheel to test drive the all-new PEUGEOT 408 at any authorised dealership will stand a chance to win a pair of tickets to the Kit Woo Show on 31 July or to the Design to Sustain Finale on 2 August during KL Fashion Week. Once the test drive is completed, customers just need to fill out an online form and automatically be in the running to win one of 50 pairs of tickets to the KLFW 2024* shows. Winners are encouraged to follow PEUGEOT Malaysia’s Facebook and Instagram pages for the winner announcement and will be contacted directly.


Buy & Win: An All-Expense Paid Trip to Paris

Three lucky customers stand a chance to win an all-expense 3D2N Business Class trip for two to Paris when they place a booking and buy the all-new PEUGEOT 408 between 29 July and 31 October 2024. A Parisian experience like no other, these lucky winners will embark on an unforgettable trip for two to Paris and the extraordinary opportunity to attend one of the world’s most prestigious fashion events, the pinnacle of fashion – Paris Fashion Week 2025. Winners will also get the chance to visit the iconic L'Aventure Peugeot Museum to learn and get up close and personal with the brand’s longstanding rich heritage and cars.


Jamie Francis Morais, Managing Director of Stellantis Malaysia said, “Design is an integral part of PEUGEOT’s DNA, and this partnership with KLFW represents a perfect alignment with our vision and the inventive spirit of the PEUGEOT brand. The newly launched PEUGEOT 408, having won the Red Dot Design Award in 2023 plays its role perfectly as the muse for this year’s show. We are excited to offer our customers such an exclusive experience because, with PEUGEOT, you are not just getting a car, you are immersing yourself in the experience of ‘allure’, the language of attraction, and the endless possibilities of exhilaration and emotions.”


Following the brand’s global partnership at Paris Fashion Week 2024, PEUGEOT Malaysia is following suit and making a bold statement by revving up the local fashion scene in collaboration with KL Fashion Week 2024 to showcase its inventive spirit and commitment to pushing the boundaries both on the streets and runway.  


For more information on the ‘Test Drive & Win’ and ‘Buy & Win’ campaigns, do follow PEUGEOT Malaysia’s Facebook and Instagram pages or visit for more information.





Editor’s note

* Terms and conditions apply.



PEUGEOT combines all-around Excellence, Allure, and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale. Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of the energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.



Press Contacts

Seanne Ng Dawn Ling
Associate Director PR & Communications
Alpha Access PR Stellantis Malaysia