Nasim launches the new Peugeot 407 2.0
9 July 2008
KUALA LUMPUR – Nasim Sdn Bhd (NSB), franchise holders of the Peugeot marque today launched the new Peugeot 407 to almost 500 people at its flagship 3S centre, the Peugeot Blue Box, Glenmarie in Shah Alam.Speaking to a packed audience, En SM Nasarudin Tan Sri Dato' Seri Utama SM Nasimudin, Executive Chairman and CEO of the Naza Group of Companies said "We wish to thank the new Peugeot 407 owners for believing in the Peugeot brand and also Nasim Sdn Bhd as the custodian for the Peugeot brand". The event was also graced by H.E. Alain Du Boispean, Ambassador of the Republic of France to Malaysia, Mr Francois Poirier, Director, Asia Pacific and Africa, International Operations, Automobiles Peugeot, Mr Dominique Dourouze, General Director, Asia Pacific and ASEAN Regional Office, Automobiles Peugeot, Dato' Aishah Ahmad, President, Malaysian Automotive Association, Dato' Ahmad Ibrahim, Executive Vice President, Naza Group of Companies.
The new 407 comes with the addition of VVT (Variable Valve Timing) and also a newly revised automatic transmission. According to En SM Nasarudin, the horsepower and also torque delivery has improved with the new 407. Aesthetically, the new car comes with new 17” sports wheels and colour coded exterior with chrome trimming. For practicality and comfort, the new 407 features Xenon lights for better night driving, automatic headlights, wipers and even electrically controlled front seats. The features that best show off the car’s premium image are the inclusion of the leather seats and the factory fitted GPS system.
Two versions are made available during the launch. These are the standard version at RM125,888 without the GPS system and leather interior and the full specification version at RM133,888 (both prices on the road). Both of which are lower than the pre-launch estimated price.
Since its international launch, the elegant, distinctive and dynamic 407 has set benchmarks in its segment due to its high level of roadholding and comfort. The 407 has also managed to add a touch of style with its distinctive design into a segment which is mostly based on space and practicality. As for safety, the 407 is also among the top of its segment with a full 5 star EuroNCAP crash test rating. This is achieved with a total of 7 airbags which is also class leading in its price and size segment in Malaysia.
En SM Nasarudin adds that NSB is committed to three important factors that he believes will be the key to Peugeot's success in Malaysia. The three are the commitment to reduce parts pricing, to improve availability of parts and to increase the service network. Since NSB launched the Peugeot brand in February 2008, it has been progressively rationalizing its parts pricing, improving on the availability of parts and to increase the service network. Currently, NSB is working on opening three other NSB owned Peugeot service centres.
NSB had also launched the Peugeot Privilege programme in March 2008 to provide for greater lifestyle options for Peugeot owners while at the same time providing for special parts pricing to those who present the card before service at any authorized Peugeot service centre. The programme is meant to be a window for NSB to reach out to its customers and vice versa.
In his speech, Mr Francois Poirier, Director, Asia Pacific and Africa, International Operations, Automobiles Peugeot affirmed that the new 407 that was assembled in Malaysia was of high quality and is of similar standard to the other 407 that were manufactured in France. He adds that the car is now of great value and it should be an easy decision to own one. He adds that Peugeot had already achieved worldwide sales of 50 million recently and Peugeot is committed to maintaining and developing the trust that customers have in the brand.
He adds that as there will be many new models that will be introduced soon and Peugeot will be looking at NSB to assemble some of these models for the Asian region.
NSB and Peugeot are also pleased to announce that there are new and exciting models in the Peugeot line-up that will soon be introduced into Malaysia. Senior Management of NSB had just been to Paris to preview and test drive these special models and are said to be very pleased at the future line-up of the future Peugeot models.
Those interested in the new 407 may call the Peugeot Client Interaction Centre at 03-2617 7777, or the Peugeot Careline 1-800-88-6292; or log onto www.peugeot.com.my. Showrooms will also be opened this weekend to receive customers who are interested in the new 407.
<< Back to List of Press Releases