24 02 2012NST-PEUGEOT DESIGN COMPETITION ENTERS FINAL PHASE
The judging process for the inaugural NST-Peugeot Design Competition has entered its final phase with the winners to be announced on March 8, 2012.
After poring through hundreds of entries from university and college students across the country, the judging panel of the competition will now pick the top three winners out of nine entries that were shortlisted.
The judges will also select the winners from the secondary school category out of five entries that were shortlisted for the final judging process.
The NST-Peugeot Design Competition, which was launched in May last year received an overwhelming response from both secondary school and college students. A total of 105 entries were received from university and college students for the competition while there were 43 entries from secondary school students.
“The response we received for this competition is an indication that there is a strong interest in automotive design among students in Malaysia.
“Our aim in this competition was to give students a platform to showcase their talent and creativity. With the results that have come in, we believe there are many students with a strong potential of becoming automotive designers,” said Dato’ Samson Anand George, COO of Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia.
(From left to right) The panel of judges (En M.Madani Sahari, CEO of the Malaysia Automotive Institute, Mr Yamin Vong, Editor of Cars.Bikes.Trucks, En Yasser Awan, Assistant General Manager for Product and Marketing at Nasim, Professor Sulik Suleiman, Head of the Design and Multimedia Centre at Universiti Darul Iman and Mr Chong Lee Siong, Principal of Lee Siong Architect) evaluating the entries for the NST-Peugeot Design Competition.
The judging panel for the competition comprises of representatives from the Malaysian Automotive Institute, NST, Nasim and Automobiles Peugeot.
“Peugeot has been at the forefront of cutting-edge designs for well-over 100 years. For this competition, the students had to design what they envisioned to be the perfect Peugeot for Southeast Asian markets in 2018 and we received some very creative entries,” said Mr Lionel Faugeres, General Director for Asean countries for Automobiles Peugeot.
For the competition, secondary school students were required to submit a design illustration mounted on an A3 or A2 board that included a perspective and package drawing and a description of the design in English.
University and college students were also required to participate in teams of two and submit a design illustration mounted on an A3 or A2 board following which nine semi-finalists were shortlisted. The participants of this shortlisted group were required to submit a ¼ scale model of their proposed design.
“We hope more students will take part in this competition in the future as it is a good hands-on experience for those who are interested in the soft-side of the automotive industry. We have been very impressed with the enthusiasm and commitment shown by the students,” said Mr Yamin Vong, Editor of Cars.Bikes.Trucks.
The top prize winner in the college category will receive a five-days four-nights fully-expenses paid trip to Paris and Peugeot’s Design Centre in Velizy for all members of the team including their professor/tutor who oversaw their project. They will also receive RM1,000, Peugeot merchandise worth €100 and a three-month automotive internship with the Naza Group.
The second place winner will receive a five-day four-night trip with all expenses paid for only two members of the team to Paris and the design centre in Velizy, France, Peugeot merchandise valued at €100 and a three-month automotive internship with the Naza Group.
For third place, the winner will receive RM250 for two members in the team and a three-month automotive internship with the Naza Group.
For secondary school students, the first place winner will receive an iPad 2 and Peugeot merchandise. The second place winner will receive RM500 and Peugeot merchandise while the third-place winner will receive RM250 and Peugeot merchandise.
The fourth place winner will receive RM150 and Peugeot merchandise while the fifth place winner will receive Peugeot merchandise. Consolation prizes will also be given to a further 30 participants in the secondary school category.