16 05 2012NASIM TO LAUNCH THE ALL-NEW PEUGEOT 408
Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, will launch the highly-anticipated all-new Peugeot 408 next week.
The all-new 408, previously codenamed T73, is Peugeot’s latest model in the C-segment space in the market and offers unrivalled performance, space, elegance and safety.
By combining the dynamism typical of a Peugeot and a high-level of comfort and premium quality, the all-new 408 is set to redefine Malaysia’s C-segment market.
The all-new 408 will be available in two variants with one variant fitted with an enhanced fuel-efficient engine that produces the most power in its segment. Additionally, both variants will feature class-leading cabin space and 562-litres of boot space.
“The Peugeot 408 is locally-assembled at Naza Automotive Manufacturing (NAM) in Gurun, Kedah and is ready to be launched for both the Malaysian and regional markets.
“We are targeting to produce 60,000 units of the all-new 408 over a five-year period beginning 2012 and we plan to export 60% of that total to markets in the region,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.
He said Peugeot distributors from Australia, Thailand, Taiwan, Indonesia, Singapore, Hong Kong, Sri Lanka, Brunei, the Philippines and Bangladesh visited NAM last week to get a closer look and test drive the all-new 408.
“The distributors were both impressed and excited over the all-new 408 and will soon place orders to launch the Malaysian-made 408 in their respective countries in the coming months,” said SM Nasarudin.
The all-new 408 is an international model by Peugeot that is aimed at growing the French carmaker’s global sales volume. In 2011, Peugeot sold 81,000 units of the all-new 408.
Dato’ Samson Anand George, COO of Nasim said the 408 will contribute significantly to the company’s sales target of 9,300 units this year, which will represent a 72% jump from its sales in 2011.
He said the all-new 408 will come with Nasim’s recently introduced five-year warranty with unlimited mileage. Together with Nasim’s existing lifetime 24-hours Peugeot Assistance service and its exclusive Peugeot Privilege membership, he said the company aims to provide the best ownership experience for its customers.