13 12 2012NASIM LAUNCHES THE ALL-NEW PEUGEOT 408
Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has launched the highly-anticipated all-new Peugeot 408.
Offering unrivalled performance, space, elegance and safety, the all-new 408 is set to redefine Malaysia’s C-segment market.
Through a combination of the dynamism typical of a Peugeot with a high-level of comfort and premium quality, the all-new 408 features design cues that are sleek and balanced.
“The all-new 408 is ideal for young professionals with families who are looking for a car that offers space, performance and elegance,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies at the launching of the all-new 408 at the new Peugeot Blue Box Glenmarie.
The overall design theme for the exterior of the all-new 408 can be summed up as: harmony, elegance and dynamism.
Picture caption 1: (From left to right) En SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies, YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry, Her Excellency Madame Martine Dorance, France’s Ambassador to Malaysia and Mr Jean-Yves Dossal, Sales Director for Asian Operations at PSA Peugeot-Citroen at the launch of the all-new 408.
At the front, the all-new 408 features Peugeot’s trademark feline headlights, thin chrome strips on the radiator grille, and sculptured lines on the bonnet that flow naturally into the wide, slopping windscreen.
The sides of the 408 feature carved wheel arches while the plunging body line from the rear lights to the front wing illustrate the image of a dynamic, modern and robust vehicle.
The rear lights of the all-new 408 are ruby red that are trimmed with a clear white strip that hint at a lion’s claws within the cluster. At night, they take on the form of three diagonal strips that are a tribute to Peugeot’s historic models such as the 307 CC and the 504 coupe.
Inside, the all-new 408 offers the largest cabin space in its class. Its long 2,710 mm wheelbase, its width measuring 1,815 mm and its height at 1,525 mm provides ample leg room, elbow room and head room respectively.
The all-new 408 features automatic dual-zone air-conditioning system with rear air-conditioning vents, World In Peugeot Sound with six speakers with CD/ MP3 playback capability, USB and Bluetooth connectivity, instrument panel LCD, tilt and telescopic steering and one-touch power windows with anti-pinch for all four windows, to provide the very best in comfort and enjoyment. Equally impressive is the all-new 408’s boot which offers 562-litres of space.
The all-new 408 is available in two variants: a 408 Turbo and a 408 2.0. The 408 Turbo features a four-cylinder 1.6-litre twin scroll turbo high pressure engine with direct injection that pumps out 163 hp and 240 Nm of torque making it the most powerful C-segment sedan in the market.
Fitted with a six-speed auto adaptive transmission with Triptronic and a sport mode, the 408 Turbo has the capability of accelerating from 0-100 kph 9.2 seconds and a top speed of 215 kph.
The 408 2.0 is powered by a four-cylinder 2-litre engine that produces 145 hp and 200 Nm of torque fitted with an auto adaptive gearbox with Triptronic and a sport mode.
Other key features of the 408 Turbo include premium leather seats, leather-wrapped steering wheel with aluminium inserts, auto-dimming rear view mirror and a rear armrest with two cup holders.
Both variants feature cruise control with a speed limiter, 17-inch alloy wheels, “Follow Me Home” functionality for the headlamps, sensor-activated headlights and wipers and automatic retractable side mirrors.
The 408 Turbo and 408 2.0 are fitted with independent with MacPherson-type struts and antiroll bar for the front suspension to offer precise road holding. At the rear, the suspension comprises of a deformable U-shaped cross member and an integrated antiroll bar to provide good vibration control and well-controlled body movement.
In addition, the suspension settings for the 408 Turbo have been tuned for a sportier ride while the 408 2.0’s suspension offers more comfort.
In terms of safety, both variants feature two smart airbags, ABS, EBD and EBA, among others. The car has also been designed with a double-impact force dissipation channel to provide maximum passenger compartment protection.
The 408 Turbo also comes with driver and front passenger side airbags, front and rear curtain airbags, electronic stability programme (ESP) and anti-skid regulation (ASR).
Picture Caption2: (From left to right) YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry, Mr Jean-Yves Dossal, Sales Director for Asian Operations at PSA Peugeot-Citroen, En SM Nasarudin SM Nasimuddin and Her Excellency Madame Martine Dorance, France’s Ambassador to Malaysia with the 408 Turbo at the launch of the all-new 408.
En SM Nasarudin said the all-new 408, which is manufactured at Naza Automotive Manufacturing (NAM) in Gurun, Kedah will also be exported to regional markets in the coming months.
He said Peugeot distributors from Australia, Thailand, Taiwan, Indonesia, Singapore, Sri Lanka, Brunei, Nepal, Bangladesh and the Philippines had recently visited NAM to get a closer look and test drive the all-new 408.
The all-new 408 is an international model by Peugeot that is aimed at growing the French carmaker’s global sales volume. In 2011, Peugeot sold 81,000 units of the all-new 408.
Dato’ Samson Anand George, COO of Nasim said the 408 will contribute significantly to the company’s sales target of 9,300 units this year, which will represent a 72% jump from its sales in 2011.
He said the all-new 408 will come with Nasim’s recently introduced five-year warranty with unlimited mileage. Together with Nasim’s existing lifetime 24-hours Peugeot Assistance service and its exclusive Peugeot Privilege membership, he said the company aims to provide the best ownership experience for its customers.
The all-new 408 was launched at the new Peugeot Blue Box Glenmarie which is scheduled to commence operations in June. Built at a cost of RM15 million, the 82,000 square foot facility will be Nasim’s flagship outlet in the country and will house the largest Peugeot service centre in the country with a capability of servicing 66 cars a day.
The on-the-road price of the 408 Turbo is RM125,888 while the on-the-road price of the 408 2.0 is RM109,888.
For more information on the all-new 408, please log on to www.peugeot.com.my or peugeotmobile.com.my which has been optimised for tablets and smart phones.
Picture Caption 3: Models pose with the 408 2.0 at the launch of the all-new 408.