How to tell when you've achieved perfection?
It's when you've refined every detail until you can't improve it any further, when all the individual components come together to make one, beautifully balanced whole, just as they do in the Peugeot 308. When one looks at its sleek V-shaped bonnet, the wide, cat-like headlights, the distinctive, sports front grille with its aluminium louvres and the deeply recessed chrome-trimmed fog lights, it is confirmed that this car can't be bettered. That's when you know the 308 is perfection itself.
Even at a stand still, the 308 looks poised, ready for action. Its perfect balance of height and length, combined with a commanding wide wheelbase gives it a purposeful stance. The taut body line running the length of its side from the rear shoulder to the front wheel arches gives it a feeling of momentum. And the pronounced, flat wheel arches plus the large wheels hint at the dynamic performance to come. While from the rear, the wraparound window and muscular sports bumper reaffirm its bold intentions. If you like what you see on the surface of the 308, you'll be even more impressed when you discover what lies beneath. Yes, perfectly poised like the legendary beauty and the beast.
The 308's ergonomically designed dashboard puts every control you could need close at hand. Want to skip a few tracks on the CD? How about setting a different temperature for yourself and your front seat passenger via the ingenious dual zone air-conditioning system? You'll find all the controls neatly clustered together in the thoughtfully laid out console. The 308 is all about being in total control of what's ahead of you
Slide into the stylish driver's seat and you'll discover everything is displayed for maximum effect. The four chrome ringed dials
are easy to glimpse, as is the central display. The aluminium gear knob is designed to feel comfortable in the palm of your hand, and the trim around the gear stick echoes the V-shaped motif found throughout the cabin, including on the front courtesy light and the top of the seat cushions. With the right connections in place, you are in command of your journey.
When we designed the interior of the 308, we wanted it to provide truly superior comfort. So one of our top priorities were to make sure that everyone had plenty of space to stretch out in.
The solution was to angle the dashboard by 30 degrees, freeing up space around the driver's and front seat passenger's knees resulting in comfortable yet slim-backed sports seats, which created valuable extra inches of leg room for the rear passengers. But we didn't stop at giving the 308 more cabin space. To boost comfort levels even higher, we raised the back seats – treating occupants to improved visibility.
More clever thinking went into ensuring that the interior of the 308 was a really calm place to be. We built in high levels of sound insulation, fitted a photosensitive rear-view mirror* to prevent the driver from being dazzled by the car behind and added a fragrance dispenser* so that you can fill the cabin with your favourite, mind-soothing scent.*
The little things were big priorities too. Like making sure that there were plenty of places to stow away all your family's bits and pieces, including a compartment in the parcel shelf* that can be accessed from the cabin or the boot, another one in the centre armrest that's big enough to hold six CDs, plus a refrigerated glove box, a handbag hook and even a sunglass holder.*
Finally, we didn't want you to be left in the dark when light levels started to fall either. That's why you'll find courtesy lights in the front and centre of the roof, as well as in the boot. Talk about comfort and you'll know why the 308 is the talk of the town.
A Touch of Class
Part of the 308's beauty is in the details. Evidence of our commitment to quality can be found in features like the specially woven seat trim.
* Available in 308 Turbo only.
1. 5 Air conditioning vents. 2. Driver multi function control. 3. Boot compartment storage. 4. Cruise control with speed limiter. 5. Finger tip audio control. 6. Driver and front passenger illuminated vanity mirror. 7. Seat belt warning system (audio & visual) * 8. Auto dimming rear view mirror.*
* Available in 308 Turbo only.
1. Rear air conditioning vents.* 2. Automatic dual zone air condition.* 3. Air conditioned glove compartment. 4. Rear centre armrest with storage compartment and cup holders.* 5. Soft texture high quality dashboard finish. 6. Multi function display. 7. Rear parcel shelf storage (accessible from passenger and boot compartments).*
* Available in 308 Turbo only.
The Perfect Driving Partner
Settle down in the 308 and know that you're on the road to a perfect driving experience. As if our knowledge and experience plus our passion for developing drivers' cars weren't invitation enough, the 308's rigid chassis, low centre of gravity and wide wheelbase positively begs you to put its outstanding driving dynamics to the test.
Braking hard into a corner? No worries at all! The 308's brakes are equal to the best in its class, featuring extra-large ventilated discs on the front for more bite and endurance without a hint of vibration. What about storm clouds? Easy, because as soon as the first drops hit, the intelligent sensor at the top of the windscreen will activate the wipers speeding up to match the intensity of the rain. And if the light levels start to fall too, the same sensor will turn on the headlights for you (308 Turbo only).
The 308 can also see you safely to and from your door at night. The headlights stay on to light your way for a few seconds after you've used the plip key to lock or unlock the car. Equally important, the 308 can take care of it, for example, the fuel filler cap can only be opened with a key, and it has a coded anti-start device to discourage unwanted admirers.
The widened frame of the 308 increases its stability and improves its handling.
Succumb to the sheer convenience of audio features placed pivotally at your fingertips - RD4 Radio / MP3 Player with remote audio control, 6 speaker system and AUX connection point for external audio sources (iPod).
A new world power
At Peugeot, we go to great lengths in the pursuit of perfection - one of the reasons why we're pushing the boundaries of technology to produce more fuel-efficient engines and reduce emissions. Our latest petrol engines are the result of that passion, offering the perfect combination of fuel economy, flexibility and driving pleasure.
Petrol engines
The 308's range of next generation petrol engines have been developed with a host of technological innovations to give you an immediate response. More low-end torque along with more constant torque throughout the rev range means you don't have to keep changing gears to get the most out of the engines.
Combining smooth power with high efficiency, these engines set new standards for performance, dynamism and CO2 emissions. Your choice ranges from the sporting 1.6 VTi 120hp (88kW) to the spirited 1.6 Turbo 140hp (103kW) with automatic transmission.
| Performance |
|
F;" width="24%" height="16">Models |
Maximum power (hp at rpm) |
Maximum torque (Nm at rpm) |
Maximum speed (km/h) |
| 1.6 Turbo |
140/6000 |
240/1400 |
203 km/h (approx) |
| 1.6 VTi |
120/6000 |
160/4250 |
190 km/h (approx) |
The responsive, fuel injected 1.6 litre turbo engine develops 140hp (103kW for auto) of power and features variable valve timing (VVT). It delivers power exactly when you need it to ensure you can enjoy the 308's dynamic capabilities to the fullest. A "System Tiptronic Porsche" transmission with Auto, Manual and Sport Mode helps you make the most of its performance.
Engineered To Be Efficient
Whichever model you select, you can be sure you made a fine choice because the 308 is genetically designed to be efficient from the very start. It is a sum total of performance that evolves throughout this magnificent Peugeot thoroughbred. From the moment you turn the ignition on to the moment you switch it off, you know instinctively the 308 was built to be efficient.
308 VTi Highlights
Exterior
- Double optic headlamps with delay security illumination "Follow Me Home"
- Daytime Running Lights (DRL)
- Auto headlight sensor
- Auto front windscreen wipers
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Interior
- Air-conditioning with active carbon &pollen filter
- Air conditioned glove box
- RD4 Radio/ MP3 CD Player with remote audio control
- 6 speaker system (2 tweeters, 2 front speakers &2 rear speakers)
- AUX connection point for external audio sources
- Height and reach adjustable steering wheel
- Front driver and rear passenger under seat storage drawers
- Adjustable front centre armrest with built in storage compartment
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Safety
- 4 airbags (2 front and 2 side)
- 2 ISOFIX location points at two outer rear seats
- Anti-lock Braking System (ABS)
- Electronic Brake Distribution (EBD)
- Emergency Brake Assist (EBA)
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308 Turbo Hightlights
Exterior
- Athermic panoramic glass roof
- Electronically controlled anti-pinch sunblind for panoramic roof
- Double optic headlamps with clear polycarbonate lenses
- Headlamps delay security illumination "Follow Me Home"
- Remote manual headlamp adjustment
- Daytime Running Lights (DRL)
- Front and Rear fog lights
- Front windscreen (Laminated &Acoustic)
- Auto headlights on function
- Auto front windscreen wipers
- Electric folding side mirrors
- Intermittent rear wash/wipe
- Rear parking sensors
- Side mirror turn light
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Interior
- Stylish white faced instrument dials
- Trip computer
- Air-conditioning with active carbon &pollen filter
- Automatic air-conditioning dual zone (separate for driver and front passenger) with active carbon/ pollen filter
- Rear passenger air-con vents
- Air conditioned glove box
- Auto dimming rear view mirror
- Cruise control with speed limiter
- Power windows with one touch and anti-pinch feature
- RD4 Radio/ MP3 CD Player with remote audio control
- 6 speaker system (2 tweeters, 2 front speakers &2 rear speakers)
- AUX connection point for external audio sources
- 60:40 split folding rear seat
- Seat belt &front passenger airbag deactivation warning lights
- Rear centre armrests with storage compartment and 2 cup holder recesses
- Height adjustable driver’s seat
- Front seat belts with force limiting pre-tensioners
- Rear seat belts, 3 points
- Map reading light
- Height and reach adjustable steering wheel
- Front &rear adjustable headrests
- Central locking with remote control
- Instrument panel LCD display (trip recorder, total distance recorder, cruise control, service indicator, warning &status display)
- Fragrance diffuser
- Adjustable front centre armrest with built in storage compartment
- Driver and front passenger under seat storage drawers
Safety
- 6 airbags (2 front, 2 side and 2 curtain)
- Anti whiplash wrap around front head restraints
- 2 ISOFIX location points at two outer rear seats
- Auto illumination of rear hazard lights during emergency braking
- Anti-lock Braking System (ABS)
- Electronic Brake Distribution (EBD)
- Emergency Brake Assist (EBA)
- Electronic Stability Program (ESP)
- Traction Control (ASR)
- Dynamic Stability Control (DSC)
- Factory fitted engine immobilizer
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